David Guest’s “Must Read” Book List

The more you learn, the more you earn. When David Guest was 20, he read his first business book, “Think & Grow Rich” by Napoleon Hill. Since then, he has read hundreds upon hundred of business, psychology, wealth creation and sales and marketing books. Here are just a few of his favourites…

Mindset

Book List

  1. Think and grow rich – Napoleon Hill
  2. The Dip – Seth Goden
  3. The Magic Of Thinking Big – David Schwartz
  4. The Greatest Secret In The World – Og Mandino
  5. The Answer – John Assaraf
  6. Unlimited Power – Tony Robbins
  7. Awaken The Giant Within – Tony Robbins
  8. Secrets Of A Millionaire Mind – T. Harv Eker
  9. Emotional Inteligence – Daniel Goleman
  10. The Secret – Rhonda Byrne
  11. Oh, The Places You’ll Go – Dr Seuss
  12. Pscho Cybernetics – Maxwell Maltz
  13. Life in Half a Second – Michael Michalewicz

Marketing

Book List

  1. Purple cow – Seth Goden
  2. The Referral Engine – John Jantsch
  3. My Life in Advertising/Scientific Advertising – John Caples
  4. Dan Kennedy Marketing Plan/ Sales Letter
  5. Duct Tape Marketing – John Jantsch
  6. Made to Stick – Chip Heath
  7. Instant Cashflow – Bradley Sugars
  8. Instant Advertising – Bradley Sugars

Sales

Book List

  1. Selling The Invisible – Harry Beckwith
  2. The Great Sales Book – Jack Collis
  3. Influence – Cialdini
  4. The Sales Bible – Jeffrey Gitomer
  5. The Greatest Salesman in the World – Og Mandino
  6. Spin Selling – Neil Rackham
  7. To Sell is Human – Dan Pink
  8. Pitch Anything – Oren Klaff
  9. How I Raised Myself from Failure to Success in Selling – Frank Bettger

Comunication

Book List

  1. How To Win Friends & Influence People

Management

Book List

  1. Instant Team Building – Bradley Sugars
  2. Who – Geoff Smart & Randy Street
  3. The E-Myth Revisited – Michael Gerber
  4. The ABC of Creating A Winning Team – Blair Singer
  5. The One Minute Manager Meets The Monkey – Ken Blanchard
  6. One minute manager – Ken Blanchard
  7. The One Minute Manager Builds Performance Teams – Ken Blanchard
  8. The Four Disciplines of Execution – Sean Covey
  9. The Five Dysfunctions of a Team – Patrick Lencioni
  10. Scaling Up – Verne Harnish

Time Management

Book List

  1. Think and grow rich – Napoleon Hill
  2. The Dip – Seth Goden
  3. The Magic Of Thinking Big – David Schwartz
  4. The Greatest Secret In The World – Og Mandino
  5. The Answer – John Assaraf
  6. Unlimited Power – Tony Robbins
  7. Awaken The Giant Within – Tony Robbins
  8. Secrets Of A Millionaire Mind – T. Harv Eker
  9. Emotional Inteligence – Daniel Goleman
  10. The Secret – Rhonda Byrne
  11. Oh, The Places You’ll Go – Dr Seuss
  12. Pscho Cybernetics – Maxwell Maltz
  13. Life in Half a Second – Matthew Michalewicz

Leadership

Book List

  1. The Alchemist – Paulo Cohelo
  2. The Monk Who Sold His Ferrari – Sharma Robin
  3. Good to Great – Jim Collins
  4. The Four Obsessions of a Leader – Patrick Lencioni
  5. Linchpin – Seth Goden
  6. Starting with Why – Simon Sinek
  7. Delivering Happiness – Tony Hsieh
  8. 21 Irrefutable Laws of Leadership – John Maxwell

Customer Service

Book List

  1. The Absolutely Critical Non-Essentials – Paddi Lund
  2. Instant Referrals – Brad Sugars
  3. Delivering Happiness – Tony Hsieh
  4. The Go Giver – Bob Gurg& John Mann
  5. The Referral Engine – John Jantsch
  6. The Ultimate Sales Machine – Chet Holmes

Finance

Book List

  1. Rich Dad Poor Dad – Robert Kiyosaki

Other

Book List

  1. Critical Path – Bukminster Fuller
  2. The Holographic Universe