Building Businesses

Collusion: Don’t Let Yourself Off The Hook


A big problem that business owners face is that they are both the owner of the business, and the number one employee!

Have a think about what that means…

If the owner is telling the employee to be more effective, and the employee tells the owner that they’re flat out and don’t have the time. And they are one and the same person… Who wins?

This is know as collusion. In a large organisation an employee would have a job description, performance standards and KPI’s,  If they don’t deliver, they don’t get to stay.

When the owner and the number one employee are the same person, they let themselves off the hook.

We see it all the time, the impact showing up as no profit in the bank account.

People end up working too hard and making no money.

Going into business means making a profit, it’s not about being in busy-ness.

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The Power of Personality Profiling


Last week we ran a workshop on DISC profiling. Haven’t heard of ‘DISC Profiling’? We have you covered.

DISC profiling is a really useful tool for every business and every team. DISC profiling is the result of many years of research into the behavioural types of human beings. It is a language that we can use to understand how to communicate better. It has become a useful business resource for team management, sales, customer service or any communication based activity. All leading companies will integrate some form of DISC profiling into their workflows.


The DISC Profiling system splits into four personalty types. Dominant, Influencer, Stable, Compliment – this is where it gets its name from. These personality types are outwardly or inwardly focused and task or people oriented. Each personality has a different mix out outward, inward, task or people orientation. I’ll take a look at each personalty type below…



The Dominant personality type is task oriented and and outwardly focused – they are extraverts. These are the kinds of people who like to get things done, they are bottom line thinkers. They can be known as bulls in a china shop, but are generally high achievers. Their weakness is that even though they are extraverts, they don’t intuitively understand people or how to build relationships or rapport. However they are great at starting projects and progressing them forward so are an important personality type when building a successful business.



Moving clockwise around the diagram, we get to the influencer. The influencer is is also outwardly focused, but they focus more on people than they do on tasks. Influencers are the life of the party, the centre of the influencers world is themselves. The influencers strength is their ability to rally people together, they are motivators, they are energised and optimistic. An influencer personality type is great at cold calling. The influencer falls short in their ability to get things done.


The next personality type is s – the Stable personality. The s person is still people oriented, but is actually an introvert – they are inwardly focused. The difference between the I and S personality types is that S people are very conscious of their surroundings and the people around them. Their biggest strength is their ability to support the team. Their weakness is that they often fear change. They are great at keeping your team together but if you ask them to do things differently or get them pumped up you may face problems because they like consistency.




The last personality type is the Complier. The compliance personality type is someone who is inwardly focused and task oriented, they are more reserved people. This person is generally a perfectionist, they love analysing data, and they love building things. Their strength is their attention to detail – everything they do will be done to perfection. However perfectionism is not always good as nothing gets out there.



Every person will be a mixture of these personality types, but will be dominant in one of them. Each one of these personality types have strengths and weaknesses, but when running a business you actually need a mixture of all of them. Think about the DISC profiling system as a way of learning how to communicate better. You can learn to identify personality types and change how you communicate with them to get better results. DISC profiling can help you with your team, with sales, with networking, with building rapport, and with you clients.
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Awesome Apps I Use Every Day


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Successful Recruiting


I want to share a client success story today around recruitment. One of the things most people in business are scared of is building their team. When you go forward into the recruiting process with a clear vision of what you need, you’ll find that the right people will appear who can really help you with your business.

First we sat down and identified the tasks, then we went to work on defining the role. In doing this, people showed up out of the woodwork… They recruited 4 people out of an interview process where they were only expecting 1. This recruitment process ensured that the people who arrived for the interview were the perfect candidate for what the job.

The tip here is to be really clear on what your recruiting for, who is your perfect candidate? and then go to the market and you’ll be surprised how many people are available that that can help you grow your business.


If you want FREE expert guidance on your recruitment process, click the button below to register:


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How F.B.I can guarantee your Success!

If you own a business you need to be part of F.B.I!  Understanding the numbers in your business is one of the most critical aspects of knowing how you’re playing the game.


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How to optimise your marketing dollar!

People can often find marketing plans perplexing. But it doesn’t have to be complicated. In this video business coach, David Guest, discusses the critical factors in having marketing success.
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The New Year brings new resolutions – but will it bring a new result?

So here we are, another year finished means another one started!

We’re in the office after our first full week back together, and along with discussions over how everyone spent their holiday time, (the best so far have been a family trip to japan, a jaunt to London, summer days spent with good people, food and wine, and my personal favourite reward, doing nothing and recovering.)

Aside from this, it’s that time of the year that along with new beginnings brings new resolutions. So this begs the question, how can we achieve what we want to, and is there a way for us to help?

One things that I personally have taken into account from the start of this year is that when trying to tackle a big project, be that at work or personal life, some things just seem so big that you lose your drive to accomplish them in the all-consuming ‘bigness’ that is the project itself.

So here are some pointers to remember when setting your big goals and how to stay motivated while achieving them.

Using Objectivity:

This is also known as ‘identifying your block’. Find someone that you can talk to about where you want to be and what you think is stopping you from being there. They can be a personal friend, (although pick someone who you know will be objective, not just tell you what you want to hear) your therapist or your business coach. The feature of objectivity that is so valuable is that it gives you honest responses. The people that you speak to might look at the issue in a different way then you will, or even see something that is blocking your way that you might not. Have the chat, see if there is anything in your way, it will assist you in the long run.

Breaking up:

No, this isn’t about relationship advice. This is a personal favourite of mine though. What we mean by breaking up is with big projects, we need to see the trees to create the forest. If you are facing a big project, breaking it up into sections is going to make it not only more manageable, but ultimately the work quality usually improves. If you’re writing a book, you start off with a chapter. If you do that 12 times, you end up with the whole book. That’s how you devour a whale, one bite at a time.

Being motivated for the reward

So you’ve managed to get through the big project, now what? If you’re like me, you’ve motivated yourself with the negative consequences of not achieving your deadline. This is behaviour that should be changed to positive based rewards, essentially to remove the stick and replace it with the carrot.

Big projects completed means that big rewards are deserved. The fun thing is that the big reward is exactly what you want it to be. It can be your own trip to Japan with the family, a jaunt to London or doing exactly ‘nothing’ because that’s what you want. The important thing should be that your reward reflects how much work was put into your project and makes you excited to start the next one, just like we did with the New Year.

If you think that you could benefit from more advice about how to achieve better results within your business, get in contact with us here



Do not make resolutions, create habits - advice on a vintage slate blackboard
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The Glue that Holds the Team Together

We just came out of a team building workshop and one of the key things that came up at the end which was really critical and sometimes we forget is the importance of having rituals in your team.

In simple terms, what rituals do is form the glue that holds the team together.

One of the truths about having employees is that all of your team will leave at some point. But the rituals and systems are the things that remain. In our office we run a WIFLE which stands for What I Feel Like Expressing which is part of our team meeting.

One of the companies I used to work for used to take their employees away to Queensland for a weekend every year which was fine when you are a small company of 12 at $1000 a head… but the company grew to 1000 people and this weekend was costing more like $1 million.

Now the accountant could have “cut” the weekend away, but they realised that the trip was the glue that kept people there. They were paying on average $5000 less than the market but it was these exciting and desirable weekends that were keeping people there.

So start thinking about the rituals that you can build into your business and create the glue that holds your team together.

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Online Writing Demystified: Become an Online Writing Ninja

Writing good headlines and copy is imperative for cut through in your market. In this video with copywriting expert Clare Callow, learn how to make real impact with your marketing and content creation and start converting your prospects into raving fans.

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7 Reasons to Build Your Communication Skills

Your ability to communicate effectively is the single most important life skill. You know you’re a poor communicator if…

  • People just don’t listen to you, or worse…
  • they misinterpret you
  • You lack confidence
  • You don’t like selling
  • Your clients are great at stalling their decision
  • You fear confrontation
  • You get frustrated by poor team performance
Your goals and dreams seem to be moving further away

Improving your communication skills will give you the ability to dramatically make a difference in both your business and the lives of the people you can help.

Developing these skills will improve your confidence and allow you to…
  • Build rapport quickly and easily
  • Gain trust and credibility
  • Understand other people and their motivations
  • Interpret both verbal and non-verbal communication
  • Motivate your team
  • Shorten your sales cycle
  • Cut through the noise
  • and get to the core issues that are stalling your momentum

“If there was only one skill that I was to work on, it is the ability to communicate my message to the people that need to hear it.”

In this webinar we will be discussing some of the most powerful communications tools and strategies to help you communicate better, faster and more effectively.

So register now and build the skills that will dramatically change every aspect of your business and your life.

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