Building Businesses

How F.B.I can guarantee your Success!

If you own a business you need to be part of F.B.I!  Understanding the numbers in your business is one of the most critical aspects of knowing how you’re playing the game.


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How to optimise your marketing dollar!

People can often find marketing plans perplexing. But it doesn’t have to be complicated. In this video business coach, David Guest, discusses the critical factors in having marketing success.
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The New Year brings new resolutions – but will it bring a new result?

So here we are, another year finished means another one started!

We’re in the office after our first full week back together, and along with discussions over how everyone spent their holiday time, (the best so far have been a family trip to japan, a jaunt to London, summer days spent with good people, food and wine, and my personal favourite reward, doing nothing and recovering.)

Aside from this, it’s that time of the year that along with new beginnings brings new resolutions. So this begs the question, how can we achieve what we want to, and is there a way for us to help?

One things that I personally have taken into account from the start of this year is that when trying to tackle a big project, be that at work or personal life, some things just seem so big that you lose your drive to accomplish them in the all-consuming ‘bigness’ that is the project itself.

So here are some pointers to remember when setting your big goals and how to stay motivated while achieving them.

Using Objectivity:

This is also known as ‘identifying your block’. Find someone that you can talk to about where you want to be and what you think is stopping you from being there. They can be a personal friend, (although pick someone who you know will be objective, not just tell you what you want to hear) your therapist or your business coach. The feature of objectivity that is so valuable is that it gives you honest responses. The people that you speak to might look at the issue in a different way then you will, or even see something that is blocking your way that you might not. Have the chat, see if there is anything in your way, it will assist you in the long run.

Breaking up:

No, this isn’t about relationship advice. This is a personal favourite of mine though. What we mean by breaking up is with big projects, we need to see the trees to create the forest. If you are facing a big project, breaking it up into sections is going to make it not only more manageable, but ultimately the work quality usually improves. If you’re writing a book, you start off with a chapter. If you do that 12 times, you end up with the whole book. That’s how you devour a whale, one bite at a time.

Being motivated for the reward

So you’ve managed to get through the big project, now what? If you’re like me, you’ve motivated yourself with the negative consequences of not achieving your deadline. This is behaviour that should be changed to positive based rewards, essentially to remove the stick and replace it with the carrot.

Big projects completed means that big rewards are deserved. The fun thing is that the big reward is exactly what you want it to be. It can be your own trip to Japan with the family, a jaunt to London or doing exactly ‘nothing’ because that’s what you want. The important thing should be that your reward reflects how much work was put into your project and makes you excited to start the next one, just like we did with the New Year.

If you think that you could benefit from more advice about how to achieve better results within your business, get in contact with us here



Do not make resolutions, create habits - advice on a vintage slate blackboard
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The Glue that Holds the Team Together

We just came out of a team building workshop and one of the key things that came up at the end which was really critical and sometimes we forget is the importance of having rituals in your team.

In simple terms, what rituals do is form the glue that holds the team together.

One of the truths about having employees is that all of your team will leave at some point. But the rituals and systems are the things that remain. In our office we run a WIFLE which stands for What I Feel Like Expressing which is part of our team meeting.

One of the companies I used to work for used to take their employees away to Queensland for a weekend every year which was fine when you are a small company of 12 at $1000 a head… but the company grew to 1000 people and this weekend was costing more like $1 million.

Now the accountant could have “cut” the weekend away, but they realised that the trip was the glue that kept people there. They were paying on average $5000 less than the market but it was these exciting and desirable weekends that were keeping people there.

So start thinking about the rituals that you can build into your business and create the glue that holds your team together.

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Online Writing Demystified: Become an Online Writing Ninja

Writing good headlines and copy is imperative for cut through in your market. In this video with copywriting expert Clare Callow, learn how to make real impact with your marketing and content creation and start converting your prospects into raving fans.

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7 Reasons to Build Your Communication Skills

Your ability to communicate effectively is the single most important life skill. You know you’re a poor communicator if…

  • People just don’t listen to you, or worse…
  • they misinterpret you
  • You lack confidence
  • You don’t like selling
  • Your clients are great at stalling their decision
  • You fear confrontation
  • You get frustrated by poor team performance
Your goals and dreams seem to be moving further away

Improving your communication skills will give you the ability to dramatically make a difference in both your business and the lives of the people you can help.

Developing these skills will improve your confidence and allow you to…
  • Build rapport quickly and easily
  • Gain trust and credibility
  • Understand other people and their motivations
  • Interpret both verbal and non-verbal communication
  • Motivate your team
  • Shorten your sales cycle
  • Cut through the noise
  • and get to the core issues that are stalling your momentum

“If there was only one skill that I was to work on, it is the ability to communicate my message to the people that need to hear it.”

In this webinar we will be discussing some of the most powerful communications tools and strategies to help you communicate better, faster and more effectively.

So register now and build the skills that will dramatically change every aspect of your business and your life.

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Why you must be a Dreamer to be Successful

Often in our lives and working in our businesses, we forget about dreams. We are so busy with reality and doing “stuff” that we forget about why we are doing it.

So what is a dream? A dream is a goal without an end date.

It’s one of those things like “one day” I’ll travel, “one day” I’ll retire, “one day” I’ll win tattslotto. Whenever we say “one day”, what we are really saying is there is no “one-day” and it may never happen.

The importance of dreams is that our goals come from our dreams and our dreams come from anything we desire in life.

If I asked you this question: If you had unlimited time and unlimited money, what would you Do, Have and Be; what would your answer be?

Being able to pay your bills is thinking too small. You need to dream BIGGER.

Dream building is about stretching your mind and beliefs right out. It’s about imaging what is possible for you to achieve within your lifetime. The reason you want to do this is that it starts to define who you are.

For you it might be taking a trip around the world, meeting you idol or simply being able to give to charity. But if this is the case, what is your ultimate charity. Who is the ultimate idol and where do you want to go.

It is important to define these things. Write them down or stick them to your wall. Look at them every day. Your dreams are where your goals come from, so start from the very beginning and work towards having, doing and being the person you always wanted to be.

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How to Write a Compelling Business Plan

How to Create a Compelling Business Plan

Learn the 7 simple steps to creating a compelling business plan that will keep you focused, driven and positioned for success in 2015!

We all know that to get focussed and productive, we need to have a plan right?

In fact it’s illegal to build a house without a plan… So why do so many business owners try to build a business without a plan?

In most cases it’s because they either don’t have the time, or more likely, they don’t know how…

In this webinar, Internationally renowned business coach, David Guest, will be giving you a simple, 7 step approach that will ensure you create a compelling plan that will keep you focussed on building your business and your success.

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The Secret To Brilliant Leadership

Working Styles are a great tool to develop brilliant leadership – they provide a simple framework for creating synergy in your working environment.

The Working Styles model has two dimensions:

  • Respect for self
  • Respect for others

NOTE: Working styles are heavily situation and relationship-based.  They change with the context and the working environment. By changing the environment, the dynamic can be changed to leverage a high-performance, win/win situation.)

The 4 quadrants these dimensions create are:

  1. Lose/Lose: Manipulative-aggressive styles have low self respect AND low respect for others. The personification here is essentially as a “suicide bomber” – they’re not interested in negotiating. Eliminate this behaviour and it’s supporting situation from your team
  2. Win/Lose: Hostile-aggressive styles have high self respect AND low respect to others. The personification is “school yard bully” –this attitude says “I know I’m right and no one else knows anything”. This behaviour is quick to blame and also quick to make themselves look good, “my way or the highway” and “I’m surrounded by idiots”. Control is by instruction.
  3. Lose/Win: Passive styles have low self respect AND high respect for others. The personifies is as doormat, willing to sacrifice themselves to allow others to win. Sounds graciouse, but valuable opinions may be lost because they’re not prepared to express them . Often tend to work for hostile-aggressive, just showing up to do what they’re told, creating a self-fulfilling prophecy. No synergy develops in this environment.
  4. Win/Win: Assertive styles have high self respect AND high respect for others. (NOTE: assertive is different from aggressive as it allows others to benefit too). This creates a healthy working environment and generates synergies through healthy debate and discussion about what needs to be done in the workplace.

Brilliant leadership is about creating a working environment that fosters win/win behaviour. Doing this starts from becoming assertive in your own leadership style:

  • Give people an opportunity to speak without criticising.
  • Allowing them to understand it’s a safe environment.
  • Allowing the re-solution of the problem through constructive discussion.
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Selling to DISC Behavioural Profiles

An understanding of the DISC behavioural profile model can help you improve your communication skills and your selling skills.  It will enable you to build rapport, communicate effectively and develop empathy with your clients.

Many profiling tools out there are complicated. DISC is useful to do quickly to you can adapt. Learn to use it and you can rapidly make an assessment of the person you’re talking to so you can communicate in a way that matches your prospect’s preferences.

DISC breaks into two dimensions:

  • Outward / Inward – is a person oriented externally or internally?
  • Task / People – is a person oriented around relationships or things?

These two dimensions create 4 quadrants

  1. D – outward/task – Dominant – Oriented on results, so get to the bottom line. In selling, don’t make it a long process – they will decide quickly. Rapport will come from giving them targeted information about the product, not chatting about the weekend or their family.
  2. I – outward/people – Influencer – Social types who love to talk, especially about themselves. Make sure you give them a chance to express themselves. They are socially oriented, so spend time on connecting so they can decide if they like you
  3. S – inward/people – Stable personality – interested in their team, fairly quiet – concerned about the people around them. In the sales environment, we need to know that they don’t like change, slow to make a decision, planned out step-by-step approach. Don’t scare them with exciting new ideas. Let them know there is a plan and an implementation process behind what you are offering.
  4. C – inward/task – Conscientious . They are inwardly focused, task oriented – -less social skill that the S types. They are also slow to make decisions, very analytic and look at numbers. Don’t try to pressure sell.

In conversations, learn to listen for information about your prospects’ needs and preferences. Think about the two dimensions of the model: Ask a couple of questions that will help you find out where they orient:

  • Is your prospect difficult to draw out and slow in answering? Are they quick to ask questions and chat?


  • Is your prospect talking about things or people? Relationships or achievements?


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