Webinars

How to Write a Compelling Business Plan

How to Create a Compelling Business Plan

Learn the 7 simple steps to creating a compelling business plan that will keep you focused, driven and positioned for success in 2015!

We all know that to get focussed and productive, we need to have a plan right?

In fact it’s illegal to build a house without a plan… So why do so many business owners try to build a business without a plan?

In most cases it’s because they either don’t have the time, or more likely, they don’t know how…

In this webinar, Internationally renowned business coach, David Guest, will be giving you a simple, 7 step approach that will ensure you create a compelling plan that will keep you focussed on building your business and your success.

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Webinar: Be Remarkable

Find what makes your business unique, and how to communicate it to your audience

Wednesday 23rd July 2014, between 11:00am and 12:00pm AEST

With so many competing businesses offering similar products or services, how will yours be the one they remember?

Your potential customers often have all the information they need, and your business is competing with another ten tabs on a web browser. You need to appeal to them in a way that will show them the very core of your business – and make them love it, remember it and tell their friends about it.

“Your brand needs to be remarkable”

In this webinar, Marco A Morales will share with you a very direct way to make your business remarkable by answering three simple questions – with the potential of quickly increasing the way you attract clients with very little overheads.

With a quick look into the deep questions in branding – and how they can make your business remarkable, join Marco A Morales and myself to find out the 3-step method to being top of mind.[div class=”aligncenter”]

 

Marco A. Morales – Founder of ’Little Big Epic’

As creative director and founder of Little Big Epic creative agency, Marco specialises in bringing out the awesome in businesses and placing them center stage, turning brand awareness up for emerging brands, small businesses, established corporations and NGO’s alike.

Marco believes in the power of great ideas and specialises in unleashing PR-driven and digitally-amplified strategies and campaigns in branding, marketing and advertising.

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The Secret to Creating the Perfect Business Plan

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Think the Murdochs, Packers or the innumerable trade titles out there still control whether or not you get some publicity exposure?

Then think again.

Today, the ability to amp up your PR rests solely with you. You may be the Owner of your own business, but today you are also a publisher and media magnate in the making — and every tool you could ever need is right under your nose. All for FREE!

business plan
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How to Get P.R. and use it Carve Out Your Businesses Niche

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Think the Murdochs, Packers or the innumerable trade titles out there still control whether or not you get some publicity exposure?

Then think again.

Today, the ability to amp up your PR rests solely with you. You may be the Owner of your own business, but today you are also a publisher and media magnate in the making — and every tool you could ever need is right under your nose. All for FREE!

social media
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SEO – WTF!?!

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Don’t get confused and ripped off by inefficient, inadequate, and untrustworthy SEO companies.

The mysteries of getting on page 1 of Google are easily explained but when ‘experts’ throw in acronyms like SEM, SEO, SMM, & ORM – you can literally see the smoke coming out of people’s ears!

So many small businesses switch-off this crucial part of their marketing or make uninformed choices in choosing the right SEO partner because it all just seems way too hard.

Listen to this webinar to have it all broken down!

mad scientist seo
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How to Avoid the 3 Biggest Mistakes Business Owners Make on Social Media

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We all know our businesses and our clients need to be at the “social party”, but how do we do it effectively, time efficiently and generate return on investment? Where should we spend our time and resources to get the fastest and most effective results.

Learn how to use social media for strategic business purposes. Find out how to leverage the social space rather than waste precious time and money on activities that bring little brand recognition. Learn and apply secrets that will ensure your brand gets it right!

social media mistakes
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Deciding if LinkedIn is the Right Business Development Tool for You in 2014

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So, you’ve set up a LinkedIn profile. What next?

The truth is that many people in business have a LinkedIn account that they don’t know what to do with or are unable to justify the time it takes to commit to a social media strategy with it.

In this Webinar, Indra Chandon of Semantia shares:

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  • Two case studies that illustrate how other businesses have used LinkedIn to their bottom-line advantage;
  • The five most frequently asked questions about LinkedIn for business;
  • Five predicted trends that will influence success with business development on LinkedIn;

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Join Indra and myself in this recorded webinar as we discuss the pros and cons of making LinkedIn a part of your social media strategy.

And, when you’ve finished watching, find out more about how to get The Complete Guide to Getting Your LinkedIn Profile in Front of More Businesses.

marketing plan
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Secure your Christmas Cash Flow

 

Melbourne Business Coach David Guest discusses how to get quick cash in your business.

Christmas is coming and the inevitable costs of such a festive and busy season are upon us. So how is your cash flow faring in the scheme of things? Have you got enough in the bank to last you through till next year?

For many business owners, closing the business for 2 weeks isn’t all laughter and eggnog. It can take a business until March to get back on top of their cash flow and this can lead to a lot of sleepless nights.

In this video, you will discover how to take back control of that festive fatigue.

You will learn how to: Set tailored goals for the holiday season Communicate more effectively with your team Forecast future jobs, materials and information Re-engineer the way you do business, not just for the next couple of months, but next year as well.

Join Andrew Oldham (from Shoebooks) and myself as we discuss the issues plaguing businesses in the lead up to Christmas. Ask us questions live and have them answered there and then! Don’t miss this opportunity to improve your business.

melbourne business coach
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The 5 Most Dangerous Trends Facing the Australian IT Industry

 

Find out how the 5 Most Dangerous Trends Facing the Australian IT Industry and how these trends and dangers will also affect many small businesses – locally.

 

  • Global Competition

  • Commoditization of IT and Technology

  • The Shift of Influence

  • Rate of Change

  • Increased Expectation

 

IT companies are faced with some of the most profound changes in history. Technology is accelerating, user expectation is growing and the competition is getting more and more aggressive.

Some companies are preparing to take advantage of these changes, while others will just be swept up in the tsunami.

Our research has turned up some disturbing trends that, if not acted upon, will close the doors of dozens of IT service organisations in the next few years.

If you do nothing, your client-base will diminish by 50% over the next 5 years. Since acquiring new clients is one of the biggest costs for any IT service provider, they usually welcome practical suggestions on how to not only stop the attrition, but create a healthy funnel of warm prospects.

In this briefing we will be discussing the five trends that every IT service provider needs to know and how to turn them into positive, profitable outcomes for your organisation.

Employment trends and simple things you can do that will pay off ten fold with little to no investment Customer expectation and relationship trends and what to be aware of and how to avoid disaster factors that must be considered when developing your strategic growth plan.

About David Guest

For the past 12 years, David has headed a team of high profile business coaches helping the Australian small business sector. His IT expertise has helped his clients take advantage of the fast pace of technology to grow highly profitable businesses.

We have recently commissioned a study to identify the current trends and the impact they are having on the local IT industry. During this study we have identified five distinct trends that will either propel or destroy the small IT company over the next 5 years.

We also present 6 critical steps and 10 impact points affecting IT business owners.

The 10 Impact Points to Revolutionising Your Business

We have recently commissioned a study to identify the current trends and the impact they are having on the local IT industry.

During this study we have identified five distinct trends that will either propel or destroy the small IT company over the next 5 years.

To find out more about this program and register for our free 10-part video series designed to help you identify the 10 impact points that are affecting your business growth, click here.

This program has been developed as a public relations effort and as a way for us to provide IT business owners with useful information on ways to ride the wave of change and as a way for us to introduce ourselves as well.

The program is our “Free Gift.” We have invested substantial resources to provide you with over $100,000 worth of research on: The Five Most Dangerous Trends Facing the Australian IT Industry and the Six Critical Steps to take Advantage of them.

And much, much more…

small business marketing
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7 Steps To A Referral Based Business

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  • The 7 Steps to Building a business that generates it’s own referrals

  • The 5 Qualities of Referrals

  • Why You’re Not Getting Enough Referrals

  • The New Rules of Marketing in the internet age

  • How to Turn Customers into Raving Fans

  • Why Businesses Waste Money on marketing that just doesn’t work

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Too many business owners are wasting money on fruitless advertising techniques and marketing activities only to be frustrated with the results. The R.O.I. (return on investment) of traditional advertising is dramatically diminishing.

With social media, mobile apps and the increased ability to communicate, it is more important now than ever to make sure your business markets itself.

Most business owners think that referrals are outside of their control, all they can do is the best job possible and hope their customers refer. Some even feel that it’s inappropriate to ask.

The truth is that there is a formula and process to build your business into a referral generating machine.

Imagine getting a constant stream of pre-sold, highly qualified prospects that are ready to buy from you right now, regardless of your price.

This webinar unlocks the secrets to building your business so that your marketing is built right in to your product or service.

That means you’ll be able to focus more on creating a profit, and less on what the competition is doing. Not only will you learn the steps to build a referral generating business.

Getting referrals is the holy grail of business, now you can find out how you can get even more of them, all day, every day.

business mentoring
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