Posts Taged customer-service

Want to Know How to Sell… All you have to do is ask?

When it comes to sales your customers quite literally have all the answers.

Have you ever answered a question with a question? Would that be making a difference to your conversion rate? The answer to the latter is most definitely yes! Asking questions not only increases your conversion rate, but builds rapport with your customer and ensures that the sale becomes their idea and not yours. 


Asking questions also means active listening. You can ask questions about your customers work, business, kids or hobbies but make sure that your are listening with sincere interest. It may even be helpful to note down some of the answers – such as the names of their kids, interests etc for future communication. By asking questions and listening, you are building rapport and attaching importance to their conversation.

Also, by asking questions you are remaining in control of the conversation. Once you find yourself doing all the talking you are no longer in control. Just remember that the person asking questions sets the direction for the conversation. If the customer is dominating the conversation by asking you questions make sure you answer the question with a question. However, try to vary the questions that you ask. You may remember from looking after your own children or babysitting that being asked “but why?” over and over again tends to get a little monotonous.

Questions can guide consumer interest, discover a need and give accurate information.  There are two commonly known types of questioning – open ended and closed questions.


Building Rapport and Qualifying

Open-ended questions are an excellent way to ensure customer involvement in the conversation and are key to identifying not only what they need but a lot about themselves.  You can use open-ended questions to build rapport, to find a need, to discover a customer problem and find the right solution. In journalism there are six key questions used in the interviewing process which is as equally useful in sales – who, what, where, when, why and how.

Here are a few example of open-ended questions which are very useful:

  • Who are you buying the product/service for?
  • How often would you use the product/service?
  • What features were you looking for in this product/service?


This type of questioning yields a lot of great information from your customer and helps you determine which product/service is uniquely suited to them.

Closed questions tend to get one word answers “yes” or “no”. They can be used to gather information quickly – not unlike a check-list. Using closed questions can also confirm a buying detail and help confirm the sale.

By using questions you are encouraging the customer to communicate, building rapport, establishing their needs, directing the conversation, diffusing tension and inviting discussion.

Learning the art of questioning and listening is the key to increasing your conversion rate and well on the way to creating a continuing customer relationship.


By David Guest

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Four Ways To Sell More To Your Existing Customers

Here are four sure fire ways to sell more to your existing customers:

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Three Practical Productivity Tips For Busy People

If you’re one of millions of people who look up at the clock at 5 p.m. and feel you haven’t completed a single task for your business you intended doing today, then these tips are for you.

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How to Reduce Costs and Implement Cost Cutting that Keeps Your Customer Service Quality High

It has been said that a penny saved is a penny earned. Nowhere is that more true than in the world of business, where the savvy budgeting of funds can often mean the difference between a thriving business and one that flops. But the big dilemma is ascertaining where you could stand to trim your business a little and where you need to leave it alone. Many business owners in Melbourne, have opted to hire a business coach to help them to expedite the process. These businesses have found that hiring a coach quickly improved their business and even increased cash flow.

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Business Expenses Forecasting to Create Even Cashflow

Some experts have said that there are fat times and lean times in the business cycle. For some businesses, this makes a significant impact on even short periods of time, leading to businesses that almost seem to have multiple personality disorder: one day, they’re smiling and focusing on great customer service; the next, they’re anxious and brusque and worried about whether or not they’re going to be able to make payroll.

These kinds of business mood swings can be avoided by forecasting your expenses and making sure that you can meet them. Since it’s not an option to sacrifice any part of your business that would affect your staff’s teamwork or time management, simple forecasting can help to maintain an even cash flow.

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How to Have Great Clients Around You All The Time

Understanding of who your ideal clients really are can be the most crucial part of any marketing campaign. Business coaches often talk about rating clients as A,B,C or D. But what does that really mean?

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Unleashing Your Power of Vision

Without a vision statement, a business is like a society with no culture or a team with no passion for winning or no knowledge of what the rules of the game even are. Core values help to put our ideal corporate vision, brand identity, and business ethics into words so that they can then serve as a framework and guide for ourselves and others.

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